Internal Chiropractic New Patient Marketing

Internal Chiropractic New Patient Marketing

January 25th, 2010 // 10:02 am @ Dr. Todd Osborne // 4 Comments

One of the questions I get most often revolves around how to get more new patients.  If you have read my previous blog titled “True Practce Growth”, you know my opinion that most chiropractors get enough new patients if they just knew what to do with them when they get them and how to keep them.  However, chiropractic marketing is always at the forefront for chiropractic businesses.

I am not going into the whole ridiculous argument of whether chiropractors should market or not today.  I’m sure I will have plenty of future blogs on that subject.  I will only say in this writing, that I was just over the weekend looking at some of B. J. Palmers marketing, and he was a master at marketing chiropractic, enuf said on that for now.

Chiropractors need to do more than just have a marketing budget.  Just because you are spending money does not mean you are marketing well.  If you are going to spend the money, you have to do more than “get my name out there”.  And most chiropractors miss some of the best and most cost effective marketing available to them, iternal marketing, or marketing to your present patient base.  Referrals are the best chiropractic new patients so why not spend some time, effort, and money to market internally instead of only spending big bucks for external marketing that brings in new patients that can be less than stellar commiment wise?

There are dozens of ways to market internally in the established chiropractic practice, patient appreciation days, greeting cards, health certificates, patient health classes, and the list goes on.  I have seen this type of marketing bring in dozens of new patients, and not only were they new patients, but they were referrals from existing patients.  On a personal note, I remember the first time I sent out a Holiday Greeting Card and netted 26 new patients!  Not bad for a $100 investment!  All 26 became patients and signed onto care plans in my office.  Of course this has to be done correctly to be effective just like any other marketing, and then you have to know how to convert new patients to long term patients.

Any doctor who has been in practice for more than a few months has one internal marketing program at their disposal that is very inexpensive and simple to do, and that is recalls.  Why not get out your files today and see how many patients that have slipped through the cracks.  Start making recalls and see how may you can reactivate.  This is a way to stay in touch with non-active patients and you may be surprised how many you may be able to reactivate, maybe even as a new patient if it has been sometime since they have been in to your office.  What marketing could be less expensive than that?

On another personal note, thank you to all of you who are reading my blog regularly, and thank you to those who have left feedback, I really appreciate it.  Please leave feedback on the blogs and I would love for you to let me know what topics/subjects you would like me to explore in the future.  God Bless until next time……

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