Are You the Limiting Factor of Your Chiropractic Success?
February 3rd, 2010 // 8:00 am @ Dr. Todd Osborne // No Comments
I could go into hundreds of quotes, books, and talks that all revolve around the subject of how our thinking affects our results. They are one 110% correct. Our thinking in chiropractic business can become limited (or negative) due to our circumstances. It is very easy for us to start relying on our circumstances rather than reality to determine our thoughts. And so it goes, you attract what you think about, and when our thinking is limited so is chiropractic business and vice versa.
We get caught up in the news, the economy, what other chiropractors are whining about, what the insurance companies new limits are, and what the government is going to do to screw up our ability to practice. All very easy to do, but think about the reality of it all, you are still in control. You can control your thinking or let the news, insurance companies, etc control it for you.
Here is a great example. ME! I practiced in a rural town, population a whopping 2,300!! It was easy for me in my early practice years to slide ever so easily in to the “my market isn’t big enough” thought process when things seemed slow. In reality, that was just an excuse to take the heat off of me not knowing how to build the practice or not taking the action needed on what I did know how to do. One thing I used to do in the early days was this; when the practice was slow or I had openings in my schedule, I would get out of the office and drive around town counting the number of people I saw that were not patients in my clinic. I would return to the office with renewed thinking, knowing there were dozens of people just a few blocks from my clinic that were potential patients. Now my thinking turned to the positive, how do I get them in here. Another tactic I used was to think about my market like this; if my market was 5,000 including the surrounding rural area, and they say 1/3 of the population is under chiropractic care, then calculating, assuming each person was only getting adjusted 1 time per month, equated into 1667 visits per month!! Ah, no more limited thinking, now problem solving, how would I be able to take care of that many people? Much improved thought process for attracting chiropractic patients and growing my young chiropractic business!!
Are you falling into limited thinking or problem solving. One is an excuse, the other an answer. What limited thinking processes are keeping you from growing your practice to the level of chiropractic success that you deserve and desire?
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