Are You the Limiting Factor In Your Chiropractic Success (Part 2)

Are You the Limiting Factor In Your Chiropractic Success (Part 2)

February 4th, 2010 // 8:00 am @ Dr. Todd Osborne // 2 Comments

As I have already said, those of us who are interested in growing our chiropractic business must control our thinking. As a chiropractic consultant this is one of my biggest jobs, helping clients control their thinking. Many of us need someone on the outside looking in because it is so easy to become blind to it when we get wrapped up in our own world and our own minds. Whether you are involved with a chiropractic management company with a system designed for accountability or you try to control it on your own, you constantly need to check your thinking process.

Here is another example in how this thinking can creep in and start poisoning your practice success. A chiropractor that we will call Dr. X has recently had his practice dip over the last few months. He has never been better at his technique nor had better philosophy. Dr. X is getting great results with his patients, so how could the practice be slipping? In his words, “everyone” that comes in has no money, “everyone” is out of work or someone in their family is out of work, the “economy” here has just devastated this area, and there are 100′s of chiropractors within mile of my office. Wow! It’s a wonder anyone can succeed in that market. What a horrible way to think, but it is so easy to start going down that road if you are not careful.

Here was my “thinking adjustment” for Dr. X. Let’s say there are 300,000 in your market, and let’s say there are 300 chiropractors. This gives a ratio of 10,000/1. Let’s go overboard and say there is a staggering 15% unemployment, that leaves 8500 people that are working, that have money, for you to utilize wise chiropractic marketing and grow your practice. Now the problem is, how do we go out and get them in to your office? There are a myriad of marketing tools available for the successful chiropractor who will really take action and make it happen. But it is hard to take action when your mind is convinced that there are not any patients to market to, so you have to think in reality. The reality is there are plenty of people when you think about it logically.

My last project for Dr. X was to go set in the parking lot at the local mall on Saturday, then tell me no one has a job or money. And he was to pick any decent restaurant and to sit in their parking lot on Friday or Saturday night. Dr. X needed to get outside his own “stinkin’ thinkin’” and get a dose of reality. It is imperative for his thinking to change as his practice depends on it. He has way to much to offer to patients, people in great need, to allow himself to think that their aren’t any patients!

Again I ask, what limiting thoughts are holding you back. I would like to believe you if there weren’t hundreds of chiropractors setting records right now. What could the difference between you and them be? Are you thinking like successful chiropractors think?

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