Chiropractic Business VS The White House
March 29th, 2010 // 7:45 am @ Dr. Todd Osborne // No Comments
I awoke the other day in the middle of a dream. I recently visited Washington, D.C. with my daughters 8th grade class and was awed by the buildings, architecture, etc. Maybe that helped inspire this dream, but anyway it went like this. My family and I were on a trip to Washington D.C. and we were going to check into the hotel I had booked online. As we all know the pictures of the hotels online typically can look a little better than when you get there and see it live! In the dream this was the case. In fact, there was a small building that was magnificent, looked like a 5 star hotel reception area and such. The problem was it was just a facade, the actual hotel where the guest rooms were located was not even attached to this building. It was a separate metal building with rusted out panels, etc. Of course I immediately rejected checking in and demanded they cancel my reservation though I was past the deadline to do so. Thankfully, I woke up, but continued to think about how this might have been my perception of Washington, D.C., the buildings are incredible, the architecture gorgeous, and it speaks power, money, and dominance. Which is exactly what it intended to do. However, in my opinion what it is portraying and what is reality in our government may not line up!
That brings to the chiropractic office. How does yours look. Does it portray what you are trying to be? The old saying goes, “the facility reflects the ability”. Catchy saying. May not be completely correct but the principle is; the patients innate gathers information from what they see, and then formulate thoughts and expectations from such. Many chiropractors are trying to provide a very valuable service, yet their facility speaks low value. On the flip side I have seen some chiropractors dress it up to speak big time like a 5 star hotel and the instant a patient walks in there innate is saying, “Wow, this is going to be expensive”. Your office needs to be clean, professional yet conservative. Not bottom line, but not over the top either, remember your market. Don’t try to be the Ritz Carlton unless you are in a market that requires it and you are charging to reflect it. On the other hand, don’t be a Motel 6 and expect people to charge Hilton fees. Their innate tells them what you are worth before they ever hear a word about chiropractic. What is your clinic screaming out to patients and prospective patients? Is it saying what you want it to, or is it like Washington, D.C., saying something different than what is reality?
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