Double Your Chiropractic Practice

Double Your Chiropractic Practice

June 4th, 2010 // 7:26 am @ Dr. Todd Osborne // One Comment

Today’s title seems to be the cry of the profession, “how do I double my practice”. There are many factors that can contribute to doubling a practice, but let me start with one that I see is a problem in the chiropractic profession. Office hours! Dr. Arlan Fuhr founder of Activator Methods used to say, “Doctors, if you want to double your practice, then double your hours!” Of course it will matter what you are doing in those hours to affect production, but you get his point. Many doctors come to me and say, I want to double or triple my practice, but I want to do that on Monday, Wednesday, and Thursday. The fact of the matter is this, patients do not want to go to what they perceive as a “part time” doctor. People want to know that their doctor is available if needed.

And where did this closed on Friday’s thing come from? I don’t know if a lot of schools are off on Fridays or where everyone got the “3 day” weekend schedule, but that one is a practice killer for most. I know some of you will say, “no one comes in on Fridays anyway”, and you are exactly right because you don’t want anyone to come in on Fridays! Funny, my busiest day of the week was always Friday, wonder why that was? Here is the thing, everyone wants to feel their best for the weekend, plus chiropractic business is by the majority blue collar people. Who gets paid on Fridays? Friday will be what you want it to be.

Another factor is having decent office hours set up, but the doctor comes in late if no one is scheduled and then leaves early if no one is scheduled. Guess what starts happening to the first hour and last hour of the day, do you think they are booked up?

Dr. Tom Owen made an office visit to a chiropractors office one time. He go their at 9:00 sharp when the clinic opened. The doctor finally showed up at 10:15. Dr. Owen asked why he was so late. He responded, “Well no one comes in this early anyway.” To which Dr. Owen responded back, “Yes, and they never will.”

How much business are you missing by not being there physically? How much are you missing by not being their mentally when you are there physically? If you want to double your practice start by being in the office enough to be able to double it. And make sure that you are mentally there when you are in the office. Be there to be there!

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