Chiropractic Vacuum
July 27th, 2010 // 8:00 am @ Dr. Todd Osborne // No Comments
The vacuum I am talking about is not for cleaning up your office, actually it will make your office need cleaning if you are using it correctly. The vacuum I am referring to is the vacuum you create by organizing your time in the office correctly. Specifically, cluster booking. I see way too many chiropractors that have 15 people scheduled for a day and have them spread out every 15 to 30 minutes throughout the day, thus creating the illusion of being “busy all day” and not really having room on the books for more patient visits or new patients. The better way to schedule your day is to use cluster booking. If you have 15 scheduled for a day, they should be scheduled all together, or at least in 2 different concentrated groups. What if you actually cluster booked those 15 in 2 one hour sections of your schedule. Now you have another 6 hours of your day creating the “vacuum”. The “vacuum” that draws people in to your doors because you are not busy all day. The “vacuum” that allows you to create, think about, and do the things that will bring in more chiropractic new patients. The “vacuum” time is not for surfing the internet or playing solitaire on the computer, it is for creating marketing plans, doing surveys, thinking about ways to promote your office, scheduling health talks, and for you doctor to spend time getting your head space right to attract the new patients that you are wanting to help. Even if you are seeing 70 patients a day cluster booking them makes your time more efficient and you can still make more than an hour of “vacuum” time if your staff is cluster booking correctly.
It is much more fun seeing 15 patient visits in 90 minutes than in 8 hours. It takes a lot less energy and you are able to be a better chiropractor to your patients when you schedule this way, you tend to get in a flow, in the zone if you will. You will never be better at serving your patients and removing subluxations than if you are in the flow. And it is much easier to get in the flow a couple of times a day, rather than trying to recreate it 15 times a day for 1 patient.
Use your time wisely in your practice, you will be a better doctor, help more people, and get more new patients! Remember, if you don’t create and control your schedule someone else will……
Category : Blog &Featured Works &Office Procedures &Practice Building
